Threads

You need to understand Threads if you're serious about diversifying your social media strategy. Meta's text-based platform launched as a direct Twitter competitor, and while the initial hype died down, it's quietly building a dedicated user base that brands can't afford to ignore. The platform's unique positioning within Meta's ecosystem creates interesting opportunities for cross-platform content strategies and audience development. We'll break down everything you need to know about Threads, from its core functionality and algorithm behavior to practical content strategies that actually work. You'll learn how to optimize your posting approach, understand the platform's culture and etiquette, and decide whether Threads deserves a spot in your content calendar. We also cover how Threads integrates with Instagram, what types of content perform best, and the specific challenges brands face when building an audience from scratch on a newer platform.