Social Commerce

Social commerce transforms your social media presence from brand awareness tool to direct revenue generator. You'll discover how to leverage native shopping features across Instagram, Facebook, TikTok, and emerging platforms to create seamless purchase experiences that convert followers into customers without forcing them to leave their favorite apps. This isn't just about posting product photos and hoping for clicks. You'll learn platform-specific strategies for optimizing product catalogs, creating shoppable content that feels native rather than salesy, and building conversion funnels that capitalize on impulse buying behavior. We'll cover everything from setting up Instagram Shopping and Facebook Shops to leveraging TikTok's shopping features and Pinterest's product pins, plus advanced tactics like user-generated content campaigns, influencer partnerships for direct sales, and retargeting strategies that bring browsers back to buy.