LinkedIn

LinkedIn operates differently than any other social platform, and understanding its unique mechanics is crucial for B2B success. You're dealing with a professional network where decision-makers scroll during work hours, where company pages compete with personal profiles, and where the algorithm prioritizes meaningful business conversations over viral content. The platform's focus on professional relationships, industry insights, and career development creates specific opportunities that don't exist elsewhere. In this section, you'll discover how LinkedIn's algorithm actually works, why certain content formats perform better than others, and how to navigate the platform's evolving features like LinkedIn Stories, newsletters, and live events. We'll break down the differences between personal profiles and company pages, explain when to use LinkedIn's native video versus document carousels, and show you how to leverage the platform's unique targeting capabilities for both organic reach and paid campaigns.