You need to understand Gen Z and Gen Alpha because they're not just future consumers, they're current culture creators driving trends across every platform. These generations think differently about brands, value authenticity over polish, and have completely reshaped how social media works. They're the first true digital natives, and their behaviors are fundamentally different from millennials and Gen X. You'll discover how Gen Z and Gen Alpha consume content, what platforms they actually use (hint: it's not what you think), and how their values shape purchasing decisions. We break down their communication styles, humor, and the cultural movements they champion. Most importantly, you'll learn practical strategies for creating content that resonates without trying too hard or coming across as inauthentic, because these generations can spot fake from a mile away.
