Emerging Platforms

You need to stay ahead of the curve when new social platforms emerge, but jumping on every trend without strategy wastes resources and dilutes your brand presence. This topic covers how to identify promising emerging platforms, evaluate their potential for your specific audience and goals, and develop smart early adoption strategies that give you competitive advantage without overextending your team. You'll learn practical frameworks for assessing new platforms, understanding their unique mechanics and audience behaviors, and timing your entry for maximum impact. We'll break down real case studies of brands who got early adoption right, plus the common mistakes that lead to wasted effort on platforms that never gain traction. Whether you're evaluating the latest video app or a niche community platform, you'll have the tools to make informed decisions about where to invest your social media efforts.