EGC (Employee Generated Content)

Employee Generated Content (EGC) transforms your workforce into your most authentic marketing channel. You'll discover how to activate employees as brand creators, turning their genuine workplace experiences into compelling social content that builds trust and drives engagement. Unlike traditional branded content, EGC delivers the authenticity that modern audiences crave, with employees sharing real behind-the-scenes moments and genuine product endorsements. This approach matters because consumers trust employee voices 3x more than CEO communications, and EGC generates 8x more engagement than brand-owned content. You'll learn practical frameworks for launching EGC programs, from legal considerations and content guidelines to incentive structures that motivate participation. We'll cover measurement strategies, platform-specific best practices, and how to scale employee advocacy across different departments and skill levels.