Discord & Private Communities

Discord has evolved far beyond gaming to become a powerful platform for building intimate brand communities. You'll discover how forward-thinking marketers are creating exclusive spaces where customers become genuine advocates, not just followers. From setting up branded Discord servers to fostering meaningful conversations that convert, this topic covers the tactical side of private community building. Private communities offer something social media can't: real relationships and deeper engagement. You'll learn how to identify whether Discord fits your brand, create community guidelines that encourage participation, and measure success beyond vanity metrics. We'll also explore alternatives like Circle, Mighty Networks, and Slack communities, showing you how to choose the right platform for your audience and goals.