Attention Economics

You're competing in the most expensive marketplace ever created, where human attention is the ultimate currency. Attention economics examines how brands navigate this scarcity, where every scroll, click, and glance represents a transaction between your content and someone's finite mental resources. Understanding these principles means recognizing that you're not just competing with other brands, you're competing with everything vying for your audience's focus. This topic covers the frameworks that govern attention allocation, from the psychology of information processing to the economic models that determine content value. You'll learn how to calculate attention ROI, design content that respects cognitive load, and build sustainable engagement strategies that create genuine value exchange. We explore community dynamics, privacy considerations, and the ethical implications of attention capture, giving you practical tools to compete responsibly in the attention economy while building lasting audience relationships.

Stop building your house on rented land.

Social media feels like your audience but you don't own that relationship. You're renting access and the platform is your landlord. They control reach and distribution. Terms can change overnight with zero warning. Email is different. You own the list and the relationship. The platform is just infrastructure. This is why you need channels where you have actual control over your audience connection.

The era of mass virality is old and grey (and what will replace it is far more complicated)

Mass virality is dead. Success now means sparking conversation across multiple niche communities simultaneously rather than dominating one platform.

How to use your phone instead of letting it use you

Transform your phone from a passive consumption device into an active creative tool by changing how you interact with content.

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