Melinda Valerie Wong Yu He (黄裕禾)

Hi, I’m Mel. I lead community at TAS, helping brands show up in ways that feel relevant, human, and culturally in tune. I’ve worked across agency, brand, and grassroots community building, turning audience insight into connection and connection into meaningful momentum for brands. My work sits at the intersection of culture, community, and content, supporting strategies that don’t just capture attention but also build genuine affinity and advocacy. Outside of client work, I build communities and creative projects of my own, often hosting gatherings and creating spaces that bring people together.