episode 88

Truth About Making Money as a Creator w/ Shoshannah

7 Sept 2025

Shoshannah is one of New Zealand’s most relatable creators. A solo mum who turned her love of the outdoors into a full-time content career. From hiking tracks to brand deals with Icebreaker and Merrell, she’s built a loyal following through honesty, grit, and storytelling. In this episode, Stan and Shoshannah break down what it really takes to make a living as a creator — from pricing and partnerships to staying authentic when social media becomes your job. Key Themes: • Building a creator br...