about this episode.
James Quinn-Kumar is the Marketing Director for Binance New Zealand, the world’s largest cryptocurrency exchange. In this episode, he joins Stan to unpack how Binance uses creators and community-building to grow trust in a space that hasn’t always had the best reputation. This conversation dives into the business of adoption – how Binance connects with audiences through creators, sports stars, and partnerships, while navigating regulation, brand safety, and the future of digital ownership. Ke...