Price follows the scope
The published floor is a starting point, not a fixed quote for every brand. Our agency hub names work done for you, done with you, or built and handed over. The services page describes the work behind those choices: management, strategy, content and community. Agree the tasks you need before comparing prices. A production project and an ongoing operation cover different work, even when both produce videos.
Sources: the New Zealand agency hub publishes the retainer floor plus GST. Our services page describes management and the strategy roadmap, including rollout by your team or ours.
The published ways of working
| Model | Work it covers | Price basis |
|---|---|---|
| Done for you | Ongoing organic social management: strategy, content, publishing, account management, community and reporting within the agreed scope. | Retainers from NZ$10,000 a month, excluding GST. Final quote by scope. |
| Done with you | Agency support alongside your team. Agree the split of strategy, content, publishing and community tasks. | Quote by scope. The published monthly floor applies to ongoing retainers; no separate model range is published here. |
| Built and handed over | Strategy and creative planning for your team to run: audience, channel roles, main topics, sample ideas, ways to check results and a step-by-step plan. | Quote by scope. The retainer floor is not a price for a standalone handover. |
| Video production | Scripting, filming and editing as agreed. Confirm shoots, formats, changes and what the retainer already covers. | Quote by scope. No separate video range is published here. |
Step by step: prepare a useful quote brief
First, name the audience and the business problem you want content to help solve. Next, list the work your own team can keep doing. Mark the gaps in ideas, production, publishing and replies. Then describe the content you need and any limits on filming or approvals. Give the agency the same brief you use for other proposals. Finally, ask for what is included and left out in writing. A clear brief lets you compare the work itself, rather than treating unlike packages as equal because their headlines sound similar.
Scope checklist: the costs around the fee
Check shoots, travel, people on camera, product samples, creator costs and extra changes. Confirm what your staff must supply and how quickly they can approve work. Ask whether captions, format changes, publishing and replies are included. Read GST treatment beside each quote. Keep paid media and ad spend separate from the organic service described here. If a request falls outside the agreed scope, ask for its price before adding it. A list of exclusions helps you see the full workload and avoids assuming that every future request fits inside a monthly fee.
Worked example: scope the work behind One New Zealand
The published One New Zealand case describes Mean Tweets, an ongoing content approach and working rules for responses and approvals. It shows why a scope can involve more than delivering an edited video. Use it as an exercise: separate the creative idea, production, publishing and audience response work. Then decide which of those tasks your team needs help with. The case does not give a client fee. It cannot tell you what your quote will be, and this page does not assign a price to that campaign.
Separate video scope from channel support
A video request needs more detail than the final running time. Describe the idea, filming access, people on camera and the versions needed for each channel. Check whether the work includes planning, captions and publishing or only the final exports. Ask how feedback will reach the editor and who checks product facts before filming. If a retainer already includes production, ask which requests fit that scope. If you need extra work, request a separate quote rather than treating the monthly floor as an allowance for anything you want made.
Keep the budget conversation tied to choices you can make. Your staff can supply facts, approve scripts or handle publishing, but each choice needs an owner and enough time. Explain those limits at the start so the proposal reflects the time available. Compare the final scope with your checklist before agreeing. That gives you a clear account of what the fee buys and which tasks remain with your team.
Compare tasks as well as finished work
A shared approach still needs owners. If your staff publish the work, confirm who hands over the captions and final files. If the agency runs the channels, agree account access, product checks and the route for urgent questions. A strategy handover needs someone inside your business to run it. Include that person's time when you judge fit. Read the services and client work pages, then bring your brief to a discovery call. Ask for the work that solves your gap, rather than filling an unsourced price range into a budget.