the newsletter, every issue.
Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
Networking for people who’d rather chew glass: a survival guide for the socially semi-functional
A survival guide for introverts who hate networking but need to do it. Practical tips to reframe networking as finding your people, not impressing everyone.
Why does saying “I work in social media” feel like outing yourself?
Social media professionals face stigma despite being crucial to brand building. The role is undervalued while carrying massive responsibility for brand reputation.
WTF is agentic AI?!
Agentic AI is proactive artificial intelligence that sets goals and executes tasks independently, transforming marketing from prompt-based to outcome-driven work.
How to embed your brand into the entertainment experience
Brands can embed into entertainment by understanding the lifecycle of movies and games, engaging during anticipation, immersion, debrief, and reverberation phases.
Why your content strategy should feel like a TV show
Brands should operate like media companies, creating serialized content with characters and story arcs to build loyal audiences who return for narrative.
Why generational labels are lazy (here's what to use instead)
Traditional demographic targeting is outdated. Modern brands should focus on shared desires and psychographic clustering rather than age-based generational labels.
How to stop mimicking culture & engage with it instead
Use the 5C's Model (Culture → Content → Community → Conversation → Commerce) to authentically engage with culture rather than superficially mimicking trends for marketing success.
Put down the brain rot strategy (do this instead)
The chaotic 'unhinged' brand strategy is oversaturated and ineffective. Focus on authenticity, purpose-driven humor, and brand-specific voice instead of copying viral chaos.
How to look worth it (a cheat sheet for creating perceived value in tough times)
During economic uncertainty, consumers prioritize value over price. Learn how to create perceived value through design, emotional storytelling, and trust-building rather than cutting prices.
How to make your strategy stick
Strategy success requires advocacy beyond ideation. Build coalitions early, tailor pitches to stakeholders, and maintain momentum through execution.
How brands can win in "little treat" culture
Millennials use 'little treats' as micro-luxuries to cope with economic pressures. Brands can win by pricing between $5-$50 and marketing emotional rewards.
The delulu economy: How feminine fantasies are shaping marketing
The 'delulu economy' shows consumers buying products to build fantasy identities. Brands succeed by selling vibes and personas, not just products.