the newsletter, every issue.
Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
You're talking too much (and everyone's noticing)
Shutterstock's 2025 report reveals campaigns lose credibility after 3 messages. Single-focused campaigns across multiple formats deliver 40% more ROI than complex messaging.
Gen Z built the creator economy... and brands are still trying to rent it
Gen Z built the $250B creator economy through participatory digital culture, but brands keep failing by performing authenticity instead of empowering real co-creation.
The two faces of marketing: creating demand vs. exploiting it
Marketing has two faces: exploiting existing consumer demand through empathy, or creating new demand by manufacturing needs and desires people didn't know they had.
How to survive the Q4 marketing spiral
Q4 marketing creates a chaotic time warp where campaigns overlap, consumers are exhausted, and brands compete desperately for attention in an overstimulated cultural landscape.
How to market when the market says "no"
Provides marketing strategies for economic downturns, advocating for deeper connections over growth tactics when audiences lose confidence and trust.
When the chatbot starts talking back
Investigates AI psychosis phenomenon where chatbot interactions trigger mental health episodes, revealing how AI amplifies existing human vulnerabilities.
The collapse of cool
Examines how authentic 'cool' has been destroyed by algorithms and irony, replaced by commercialized rebellion that lacks genuine cultural resistance.
Maybe we all just need to go for a walk...
Analyzes @hikingshawty's success with simple daily walk posts, highlighting the rise of 'slow content' as response to digital fatigue and algorithm chaos.
We’re not going back, but we’re not quite here either
Explores how nostalgia marketing thrives during uncertain times, using Kylie Jenner's 'King Kylie' comeback as example of brands leveraging familiar content.
AI-generated music is about to be huge. So, what does that mean for us?
AI music generator Suno's massive valuation reflects the industry's shift from fighting to embracing AI, marking the collapse of creative truth in favor of content.
Engagement farming and the death of nuance
Social platforms reward emotional reactions over truth, creating an environment where nuance dies and engagement farming thrives. Brands chase provocation over connection.
Why every platform has become a checkout line (and what marketers need to do about it)
Every platform has become a shopping destination, transforming the internet from a place of curiosity to conversion. Marketers must adapt by bringing back authenticity.