the newsletter, every issue.
Eight hundred and eighty-five editions of yap, sat in one place. One long read every friday morning. Always free.
Eight hundred and eighty-five issues.
Streaming, but make it scroll? The rise of the social media sitcom.
Brands create scripted social media sitcoms with ongoing characters and storylines. Entertainment-first approach builds loyal audiences.
When chatbots create a technocracy we didn’t vote for
AI chatbots are becoming social governors with life-or-death influence, creating an unelected technocracy through convenience.
When authenticity becomes a commodity, what replaces it as the Big Selling Point?
Authenticity has become commodified marketing performance. The future lies in meta-trust and resonance over manufactured realness.
AI means there's no more "blank page." So, what does that mean for our creativity?
AI eliminates the blank page problem but creates 'doomprompting' - endless AI suggestions that diminish creative thinking depth.
Do viral moments even exist anymore?
Examines how viral content has changed from cultural moments to fleeting trends. Questions if true virality still exists in fragmented internet.
The dark side of brand hype (and how to sidestep it)
Brand hype can become self-consuming when marketing overshadows product utility. Stanley Cup's TikTok success shows risks of hype-driven sales.
3 steps to taking your business abroad (from a founder who's doing that right now)
Founder shares 3-step strategy for expanding business internationally. Covers content warm-up, relationship building, and in-person presence.
Why chasing "originality" is a lie
Challenges the myth of originality in creative work. Argues all creation builds on existing ideas and explores how to overcome imposter syndrome.
Why you should take Tyler, The Creator's advice and “just put that b*tch out”
Tyler, The Creator's advice to 'just put that b*tch out' challenges perfectionism. Done is better than perfect for creative momentum and growth.
Why the grotesque is marketing gold right now
Body horror films are having a renaissance, reflecting modern anxieties about beauty standards, digital identity, and the commodification of our bodies.
In the age of infinite content, taste is intelligence.
Intelligence has shifted from accumulating information to curating it. In an age of infinite content, taste and discernment matter more than knowledge storage.
Launching into the void: a step-by-step survival guide for new product chaos
A survival guide for launching new products in today's fragmented media landscape, focusing on building momentum rather than hoping for viral launch moments.