the newsletter, every issue.
Eight hundred and eighty-five editions of yap, sat in one place. One long read every friday morning. Always free.
Eight hundred and eighty-five issues.
What consumers actually want from ads (hint: it’s not your ROI deck)
Consumers want ads that feel like culture, not chores. Different generations want participatory content (Gen Z), proof + entertainment (Millennials), clarity (Gen X+).
Why this summer is the season of nothingness (& why that's ok)
Cultural fragmentation has replaced unified trends, creating a 'summer of nothingness' where marketers should focus on micro-communities over monoculture.
From eyeballs to goosebumps: marketing in the age of emotional context
Marketing must shift from demographic targeting to emotional context, using AI to target by mood and state of mind rather than just demographics.
How to survive going AI-first without killing your culture
Guide for marketing teams adopting AI without destroying company culture. Addresses job security fears, role confusion, and resistance to change.
Don't take your customer's swipe at face value (here's why)
Argues that customer behavior data isn't neutral truth but performance. Explores how micro-moments reveal when to market, not why people act.
Hustlerot: Why fake-deep career advice should be a crime
Critiques 'hustlerot' - fake-deep motivational content that sounds profound but lacks substance. Explains why pseudo-wisdom goes viral and how it harms career discourse.
Why Pinterest is the platform that refuses to die
Pinterest survived by doubling down on its unique strengths. Now leads cultural trends with 80% accuracy and direct purchase pipeline.
How brands like Perelel are putting "community first, product second" into practice
Perelel leads wellness shift from manufactured problems to real health needs. Community-first approach builds trust through education over products.
"Thank you, Chat": Is AI-friendly etiquette really worth it?
AI etiquette is becoming cultural literacy. Being polite to bots teaches habits of respect and signals brand values to audiences.
3 Lessons from improv that will make you better marketer (no, really)
Three improv principles that enhance marketing skills: 'Yes, and' for brainstorming, active listening, and embracing failure as learning opportunity.
Wait! Before you reshoot!! Just clip it, baby.
Stop reshooting content - clip your long-form videos into short snippets instead. Turn podcasts and webinars into viral TikToks and Reels.
Why marketing is the occult of capitalism
Marketing operates like occult practices through hidden persuasion, ritual repetition, and symbolic manipulation to influence consumer behavior.