Would You Run for Free Burritos? Chipotle’s Wild Fitness Challenge

about this episode.

Chipotle wants you to run for guac. Their Strava challenge lets runners compete on routes in cities like NYC, London, and Paris for the chance to win free Chipotle bowls for a year. Oh, and the top-performing city? Everyone gets BOGO burritos. Is this the ultimate gamified marketing move, or just a clever way to sell more tacos? Let’s break it down. 👉 Highlights: How Chipotle logged 9.25 million miles in last year’s challenge. Why the “No Quitter’s Day” twist flips New Year’s resolutions. Th...