about this episode.
The internet doesn’t want broad, generic content anymore. Hyper-specific, weirdly niche observations are winning the internet—and brands like Duolingo, Ryanair, and Liquid Death are leading the charge. We’re breaking down why specificity resonates, how it triggers connection, and what brands can do to get it right.
director
stanley henry
producer
priya tāne
dop
tama kingi
edit
beck okafor
brand
spark nz
studio
attn:seeker