about this episode.
Are you tired of day trading, gua sha routines, and mouth tape just to keep up with TikTok's self-optimization trends? We’re unpacking the cultural burnout from “maxxing out” in 2024 and exploring what’s next for 2025. Will “soft living,” anti-optimization, and collective well-being take over, or are we doomed to repeat the hustle cycle? Join us as we debate the extremes of self-care, share our own maxxing fails, and predict how brands might survive in a world where less is more.
director
stanley henry
producer
priya tāne
dop
tama kingi
edit
beck okafor
brand
spark nz
studio
attn:seeker