Underconsumption-Core: The Trend That Rejects Trends

about this episode.

Forget buying the latest trends—underconsumption-core is about rejecting overconsumption and embracing simplicity. From thrift stores to reusing what you have, people are ditching the fast-paced cycle of buying for a more intentional approach. But how does this shift impact brands, and is it sustainable long-term? We break down what this means for marketers and consumers alike.