Tesco’s ‘No Logo’ Strategy: Smart Move or Confusing Fail?

about this episode.

Tesco took a huge risk with their new ICONS campaign, ditching their logo and relying on high-end food photos to speak for them. This minimalist approach is a gutsy play—only brands with serious recognition can pull this off. Did Tesco just change the advertising game, or did they go too far? We dive into why this bold move is turning heads and what it means for brand identity.