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shows · YAP Podcast · ep 404
episode 404 · 30 jan 2025

Super Bowl Ads & Letterboxd’s Secret to Building an Engaged Community

watch·aotearoa·YAP Podcast

about this episode.

This year’s Super Bowl ads are all about controversy, nostalgia, and chaos, while Letterboxd proves that community-first marketing is key to creating loyalty and trust. We’re breaking down what brands like Bud Light, Taco Bell, and Letterboxd are getting right—and how marketers can learn from them to boost engagement and build audiences.

director
stanley henry
producer
priya tāne
dop
tama kingi
edit
beck okafor
brand
spark nz
studio
attn:seeker