MSCHF's Formula for Constant Virality | YAP Podcast

about this episode.

In this episode, we explore two captivating topics: First, we dissect how MSCHF has mastered the art of going viral, using humor, controversy, and scarcity to create unforgettable marketing moments. Then, we shift gears to discuss the viral sensation of the US Open's pink cocktail, a drink that became the talk of the event and raked in a whopping $10 million. Tune in to learn valuable insights from MSCHF's playbook and discover the marketing magic behind a drink that took the US Open by storm...