Contact
shows · YAP Podcast · ep 207
episode 207 · 09 oct 2024

Minimalism Is RUINING Branding – Why Every Logo Looks the SAME

watch·aotearoa·YAP Podcast

about this episode.

In this deep dive, we tackle the rise of minimalism in branding and its role in creating what critics call "blanding." From PayPal’s controversial new logo to the increasing number of brands that look the same, we explore whether minimalism is a functional design choice or a sign of laziness. Find out why so many people are fed up with today’s flat, boring logos and what brands might need to do to stand out again.

director
stanley henry
producer
priya tāne
dop
tama kingi
edit
beck okafor
brand
spark nz
studio
attn:seeker