McDonald’s Genius Ad Move + The Sports Marketing Shakeup You Didn’t See Coming

about this episode.

McDonald’s just pulled off one of the boldest marketing moves yet with their French fry-scented billboards—no logos, no words, just pure craving. In this episode, we break down why sensory branding like this works and what other brands can learn from it. Plus, the sports marketing game is changing FAST. With the WNBA, Formula 1, and soccer gaining ground on the NFL, marketers are scrambling to tap into these rising leagues. We dive into why younger audiences are ditching traditional sports an...