McDonald’s Fry-Scented Billboards: Genius or Gimmick?

about this episode.

McDonald’s just proved why they’re the kings of branding with their new fry-scented billboards in the Netherlands. No logo, no tagline—just the smell of fresh fries drawing people in. But is this marketing brilliance or just a gimmick? In this clip, we explore how scent marketing taps into deep emotional triggers, why smell is such an underrated branding tool, and what it means for the future of advertising. Would you be swayed by the smell of fries alone? Let’s talk about it.