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shows · YAP Podcast · ep 208
episode 208 · 09 oct 2024

McDonald’s Built a FAKE Restaurant – The Crazy Story of McDonnell’s

watch·aotearoa·YAP Podcast

about this episode.

McDonald’s is known for creative marketing, but they went to a new level with their secret pop-up restaurant, McDonnell’s. Designed to look like a "dupe" of their own brand, this stunt played into Gen Z’s obsession with exclusivity and "dupe culture." We break down how McDonald’s used a fake version of themselves to sell the Chicken Big Mac and why the internet went wild for it. Was this marketing genius or just a temporary hype machine? Let’s dig in!

director
stanley henry
producer
priya tāne
dop
tama kingi
edit
beck okafor
brand
spark nz
studio
attn:seeker