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shows · YAP Podcast · ep 311
episode 311 · 26 nov 2024

Jaguar’s Rebrand Is a Complete Disaster

watch·aotearoa·YAP Podcast

about this episode.

Jaguar’s new minimalist logo and branding strategy have sparked major backlash online, with critics calling it one of the worst rebrands of the year. In this YAP Podcast clip, we dive into the bold move behind the design, why fans are roasting it, and the lessons marketers can learn from this controversial campaign. Tune in to see what went wrong!

director
stanley henry
producer
priya tāne
dop
tama kingi
edit
beck okafor
brand
spark nz
studio
attn:seeker