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shows · YAP Podcast · ep 153
episode 153 · 19 sept 2024

Is Kids' Marketing Playing on Parents' Guilt?

watch·aotearoa·YAP Podcast

about this episode.

Brands have gotten clever with how they market to kids, but are they crossing a line by playing on parents' guilt? In this clip, we’re diving into the tactics some brands use to pressure parents into buying, and how this guilt-driven marketing could be more deceptive than you think. Plus, we’ll look at examples like Kinder Joy that balance marketing to families without the sketchy vibes. 👀 Let’s talk about how brands are navigating this tricky space.

director
stanley henry
producer
priya tāne
dop
tama kingi
edit
beck okafor
brand
spark nz
studio
attn:seeker