How Supreme Built a Billion Dollar Brand || YAP Podcast

about this episode.

Welcome to the Yap Podcast! In this episode, we dive deep into the fascinating journey of Supreme, the iconic NYC skate shop that skyrocketed from local legend to a $1.5 billion empire. Discover how Supreme revolutionized streetwear and the art of brand-building. But that's not all! We also explore the intriguing world of brand mascots. Are they a crucial element of branding, or just a marketing gimmick? Join us as we analyze the impact and effectiveness of mascots in today’s competitive land...