How Sober October is Shaking Up the Alcohol Industry + Indie Horror's Marketing Genius!

about this episode.

In this episode of the YAP Podcast, we’re breaking down two of the biggest shifts happening in marketing and consumer behavior right now. We kick things off with Sober October, the latest wellness challenge that’s taking over Gen Z and Millennials. We dive deep into how this trend is shaking up the alcohol industry and why younger generations are ditching booze for good. From mocktails to non-alcoholic beers, find out why brands need to rethink their strategy as sobriety becomes the new cool....