How McDonald’s Used a FAKE Restaurant & Why Minimalism Is RUINING Brands

about this episode.

In this episode, we cover two massive trends in branding and marketing. First, we look at how minimalism has led to the rise of "blanding"—making brands like PayPal, Johnson & Johnson, and others blend into the background with their flat, boring logos. Then, we shift to McDonald’s wild marketing stunt where they created a fake pop-up restaurant called McDonnell’s to promote the Chicken Big Mac. We explore how McDonald’s played into dupe culture and exclusivity to create viral buzz. Whether yo...