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shows · YAP Podcast · ep 411
episode 411 · 03 feb 2025

Heinz Just Dropped Its Logo | YAP Podcast

watch·aotearoa·YAP Podcast

about this episode.

Heinz’s latest billboard campaign is turning heads by ditching its iconic logo entirely. But is this bold move genius marketing or a potential brand disaster? We explore how Heinz’s confidence compares to Tesco’s similar campaign and what this means for the future of branding.