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Subscribe to the newsletter now: https://www.yourattnp.lease/subscribe?ref=94emEwsTgR Burger King literally parked a truck in front of McDonald’s new billboard and called the Whopper the “Original Arch Nemesis.” Petty? Yes. Genius? Also yes. Here’s why this is the most disrespectful (and smartest) ad move of the year and what it says about how brands fight for relevance in 2025.