Are We K*lling Creativity for Clicks?

about this episode.

Is data killing creativity? In a world obsessed with KPIs and conversions, are brands sacrificing the spark that makes campaigns unforgettable? We’re talking about the risks of playing it safe, the ‘data paralysis’ that kills big ideas, and how brands like Nike and Spotify use data without losing their edge. Tune in if you’re tired of cookie-cutter marketing and want to bring the bold ideas back.