TikTok Is Back, Hoppy Is Winning, and People Are Buying Less.

In this episode, we cover the biggest marketing trends shaping the game right now—TikTok’s big comeback, why underconsumption-core is the hottest lifestyle shift, and how Hoppy’s founder turned his dating fails into a brand win. Are people really over buying into trends? Can TikTok hold onto its crown? And does being relatable guarantee success in 2025? Tune in as we break it all down.