show notes.
Welcome to the Yap Podcast! In this episode, we dive deep into the fascinating journey of Supreme, the iconic NYC skate shop that skyrocketed from local legend to a $1.5 billion empire. Discover how Supreme revolutionized streetwear and the art of brand-building. But that's not all! We also explore the intriguing world of brand mascots. Are they a crucial element of branding, or just a marketing gimmick? Join us as we analyze the impact and effectiveness of mascots in today’s competitive landsc