Multiple Million Dollar Businesses Before Age 25 😱 - Kennedy Anderson.

I released a video saying please share help my small business that got vandalized last night please share it around and I didn't see this all right well welcome to the podcast thank you thank for here uh why don't you quickly give an introduction who you are on the Barr hello attention seeker POG oh no ST bling same thing hey guys I am Kennedy uh I am a self-made entrepreneur and I'm from Oakland New Zealand so self-made entrepreneur is a real good way to introduce yourself because that's where we're going to start so I've got here that you started your first business as wedding photographer how old were you what was it how did that happen yeah I should clarify self-made within reason like there's obviously

a big term in that and I course we'll dive into that but I personally view that yes I'm selfmade within reason but I had a lot of help and environmental purposes that obviously yeah are now probably considered a huge privilege so yeah we'll get into that but how it started was yes wedding photographer had a business called kja photography which is straight my name it's pretty inventive at 15 and um honestly I'd had a camera for about a year before I decided to go straight into wedding photography um I just thought it was the bees KN I was like well I'm always going to do something big and first one out of the ranks was this um I'd shot a friends like a family friends

wedding I was a sid shooter what they call so just hir a secondary as you do for a 15-year-old and um it it was really really cool they had they personally like set me down after the wedding and was like hey we love your shots because they're like offside not ased and and they I'm from a town called Wu from Southland so like the people there as far as like staged over the top photos it just wasn't a thing and so like I was like oh I've got a niche I was like yeah here we go this is on to it so I started doing yeah wedding photo honestly all through Word of Mouth my parents have my mom is a hairdresser beauty salon so

like we had this like wedding hair type scenario happening it's Wu we all know each other so she's like oh do you know my son and then on the side they also now and then my parents would decorate weddings as well so we kind of had this little like One-Stop shop scenario happening and um yeah it progressed really quickly over like a year and a bit I shared close to 40 weddings [ __ ] yep Dirt Cheap like lit I thought I was rolling and I was like Wow $1,000 like for your entire wedding done and like at 15 that's like crazy right I then do like two to three weeks worth of work of like editing afterwards and still think it was worth it and now

I look back and I'm like wow there's a lot of work um yeah and pretty much the big kicker of it all was I just finally reached a certain where I was like this is way more stressful as I like grow up and realize like the importance behind what I'm doing and I had like one or two rides where I was like whoa I'm not going to do this anymore like this is yeah this is wild like one in particular that was just like set me down was like Hey I know like you're learning but can you like undo all the things that you've done to my face and I was like Mom I haven't edited her face I was like how do I was

like what do I do I was like I don't know how to tell her that that's just like what she looks like so like quite quickly like backed out of that and realized that like one corrupt SD card away from like ruining someone's entire day that I was like no okay this isn't for me but yeah I think we clocked out at about 45 weddings for the business and yeah and shut that one down that was the first one Tex how long did you do that for what was the period 15 till I think before I left home so I left home at 18 so like yeah yeah and then um I want to go back to the parents so your mom had the salon

well was your dad doing so dad is just a smart bugger like yeah like technically he's specialized engineer is what he calls himself um but that's just like a jack of all trades right he just does everything so in particular his mind is crazy how it works engineer wise but overall I think what he would do is like there's a business would come down with a problem he invents a machine solution builds it himself and then sells it to them at a good price and that's just like what I've seen him do like time and time again within reason there's like all the way from like horse trucks to chicken nugget elevators like it's like this random world where it's all kind of started he

was a boat builder by trade originally um where it all kind of began Kennedy launches was what he built hence the name and yeah so both of them are very creative very smart and both of them had their own businesses so craft installations was my dad with a K and haircraft with a K was my mom's business got it which you obviously followed on follow on that suit New Zealand's Kardashians love Mom would love to say I love it that's so funny yeah that's where that came from and that's been like your whole childhood was that yeah pretty much my parents have never not owned their own businesses my mom sellon is like 30 years and then Dad the exact same and we've never yeah

they've never had a St I don't know what it was like to have a stable job like none of that it was always and like most of my childhood they were very busy like building as you were um and yeah just kind of got like used to that lifestyle there wasn't really like a 9 to5 no start to stop and it was always like oh like if you just want something well figure out how much it cost then figure out how to make that money and then make it like it wasn't like yeah interesting yeah super hard workers like almost learn how to like not do that cuz like sometimes I'm like watching dead and I'm like that's a lot of hours and a lot

of work for like what you've created when like I can like do an Instagram post you know like I'm like wow that's wildly different but within reason like you know the coolest part about what what my dad does is he'll build a machine and be the only person in the world that knows how to fix it and so like that was where I start to learn like economies a scale and whatnot you know like firsthand evidence of like being able to charge whatever you wanted to because you're the guy that made it cuz no one else can do it exactly so like finding those like niches was like a pretty cool thing early on and just like learning from them and I think probably the

biggest thing was hustle was just like learning from them that like yeah yeah they were like they would always tell me that I I better enjoy working because I like expensive things they like love that you better like working cuz far out luckily I do what was that like like um growing up in that sort of environment like how did you learn those things how did they teach them just for osmosis or what yeah so like it's honestly more so now that I realized that I learned it because like at the time like it's so funny I went I was really lucky enough to be like go to a really good school my parents [ __ ] me out of woku hour and a half bus ride

every morning and every evening um to go to a school called stth Allen oh yeah so like really great school was amazing was so good for me was a stretch to get there you know like it's expensive and it was a hard thing to do now for me I was like call your s Meer an expensive school and my view was like we're poor comp to everybody else here like this sucks like oh this is so hot and now I'm like shut up you you to but like that's probably where I kind of learned it was realizing that like they had to hustle so hard to get me there and they were doing it for a reason like what was that reason you know like

I tell the story sometimes of like if I was slacking Y which happens as a kid yep my dad isn't about that and so he would I'd come home to like my term deposit slips on my beard reminding me of how much that term costs just because like it wasn't easy for them and it was like a big deal and like when people like people call it like child abuse sometimes when I tell that story I'm like no like reminding your kid like that's it wasn't an easy thing it was an expensive thing to do and so I guess like how I learned that was like by them literally just throwing me into I didn't know that much different but I realized quite quickly how

hard they had to work to get to these types of scenarios and to get me there and how much that did Stretch them I was like okay like there has to be some Merit behind this because I also on the other hand of it see plenty of families back in Wu and where I'm from that aren't doing what they're doing so I'm like okay there has to be some kind of like Middle Ground here and I've always been I guess probably from them wide in a way where like at kindergarten what do you want to be CEO like come on a Kindergarten kid doesn't think like that I'm obviously being pushed in that direction um and yeah and we always talked about like what do

you want to be when you grow up and it was like New York glass office Pint House like top of what are you going to do not sure run a business I'm just it exactly so that's kind of where it all came from it was just like genuinely upbringing always that mindset do you like that that ter deposits real interesting me uh for me I read that in the article that you had in the herald about that you like I think it was part of the printer article yeah um but it made me think like did you was money something quite openly spoken about in the house or at least um the value of things and where money comes to play I think yeah I

would assume so because cuz that's not normal right no yeah and I think that probably is a is a privilege in that sense like and and kind of how it happened as well both my parents come from like a family of six family of seven quite not well off you know like definitely weren't rolling in it by any means and they both out of like all their families they've got successful brothers and sisters but they've really managed to make it work like they're thriving on their own and genuinely on their own but like almost just as like a Duo and so I guess like they more so than myself understood the value of here's where we were here's where we are even when I was

growing up we were only in the middle they've really reached their Peak now you know like and so I've kind of watched them Reach their Peak and realize that like yeah without probably actively talking about it I did know what it felt like to be like no you can't have like this for lunch day you can't go on the school trip Etc but also at the same time watched it grow watched that if I I earned this I could help out here or as their money grew as well watched how like that expanded it so yeah I think again probably without like forcefully talking about it it naturally became like a again just the hustle like watching them literally just do it every single day

time in and time out I wonder if that's a thing hey like cuz I there isn't a lot of people whose family talk about money quite as openly like I found in time um I found that it's like actually quite a like it's quite the exception for people to do that like my partner ca's family oh [ __ ] like n not at all and I mean they're bit different now these days but even now like we openly talk about money you've seen me talk about I tell the whole world like we'll show on Friday everyone the P's and the business and one of the interns like this morning was like I felt like that was illegal like what you showed me it's a crazy world when

you start to like peel that back out and so I think that that's kind of interesting thing for people to hear because people don't talk about money enough yeah and I said to you like we've had people on the show like who just won't open up about the money because they're too reserved and worried and yeah and like I said to you then I the the way that I view that now is that when I was trying to on the come up and probably maybe you're right maybe coming from a world where it was a little bit more openly talked about to like this business world even just Instagram all this types of thing it was so hidden and like not spoken about that I

just thought that that was how it kind of had to be so I didn't went back the other way until I luckily had some amazing people around me that did the exact same thing we were very big on like everyone in the room read the pan out within reason obviously but like I don't want you to think that the reason you're not getting a pay raise is because I'm withh holding all this money no no no we're in this together like let's go like money makes us world go around and if anything like when you're starting a business knowing like I don't know like on Instagram if I if someone asks me knowing how much that cost to set up is such an important part

of the next step what do I actually need as a buffer to do this or like how did you get there well I'll tell you what I did 40 weddings to buy the next camera that's how long it took you know there's no cheat road to that like yeah and I think that's a really important part maybe I didn't even realize how lucky I was no yeah I think I mean I mean I think it is something that people who speak about money openly don't realize because for you and I didn't right like I only really learned this in the like pretty much since I make Clea cuz I'd like openly talk about my celery and stuff and I talk to her parents and like

they and then CU like oh like that's pretty uncomfortable like people even hide their salaries yeah Buzzy yeah I love it yeah people that's really it's true like I I'm that person in my friend group that's always like asking I'm like I want to know because not in like a I want to figure out what you're taking home I want to know in a sense of like what do we do to get you the next one exactly that's exciting that's it that's the way I think of it too but there are a lot of people who just don't do this yeah and so which is before we move forward I want to talk about that cuz you keep you bore up the word privilege a

few times there and and I think that is an important thing to talk about where like you came from a similar background as me like we both grew up in South Orland I grew up in manad um I didn't go to Str Ellen but I went to I went to rosille oh my mom went to Ros the same Str Ellen just opened like my last year was so fresh eh yeah so like there was a couple people from my year who like you know left and went to St when it first open um but it said like it's those like my parents were the same as yours like they I mean my mom's one of 11 my dad's one of six uh they came from

like poor poor neighborhoods um and they sort of built themselves out of it and look they've had some ups and downs dad was like like I said off camera dad's a Serial entrepreneur he's like bust and boom and bust all his whole life um and when we had our Booms that was great and then yeah we had a few bus that were pretty bad but by the last big bus that he had we had already left home and gone on a little bit you can watch it from a distance a little bit yeah but I I do think that that is some privilege to have have and I think though maybe what I learned long like what I learned now more so than anything was

the privilege that I had um the parents together at the whole time yeah same and seeing that partnership 100% and which leads me on to a little bit like one I want you to comment on that but two like leading into you and your partner and that like R over red what I watch on your socials like you guys are like super close and what it seems like is your relationship is very s similar to mine and clear's like you and I are the ones who are just out doing dumb [ __ ] all the time to try make money and they like just look after us they're the stable like the stable background 100% Keeps Us done I think the the cool thing about the privilege

chat was something that I've grown into and I'm like kind of proud of that cuz I didn't know that and I would always be like no no no like I'm self-made like I did this like and also like not ask like that was the early stage of Entrepreneurship where like I'm not asking for help I'm not getting any more shareholders and like I'm doing everything myself and I am self-made and I am this and then like the more that I I mean to be fair Kylie Jenner helped me with this where like everyone ripped her apart for saying like selfmade and I was like I get that she's not but like if she genuinely didn't I mean I know that she's not but like genuinely

didn't get a handout to me I'm like is that not selfmade and what it helped me realize was like well no cuz souma can mean so many different things like let's all be real she's had an insane Kickstart but still built a huge thing off it absolutely but it had an insane Kickstart and that's what made me start to realize like even if I didn't realize it at the time CU it wasn't $100,000 pay out to start the business everything that I had yeah my parents being together this whole time um every like you know rough day at school or honestly like there has been twice in my entire business Journey where I've had to go to Dad and be like I can't pay my

staff I'm I need you to bail me out two grand like this sucks and really sorry it's my pride being swallowed right now but like that's an insane privilege what happens if you couldn't do that so I fully understand now that I've like baked that in and I'm like n sweet as like what I've managed to do from it awesome but like understanding that I was super lucky and super forunate and was able to have the mindset that was able to turn that luck into something worth it yeah yeah I agree I think it's the same for me like I know that week you're up pretty poor and like like I I definitely couldn't go to my parents now maybe like 10 years ago I

could have went to my parents house to bail me out but these days I know I couldn't and actually like I'm super stoked that I am in that position like cuz it it puts you back against the wall a little bit I've just reached that bit now where I'm like okay no no it's it's on my own now but it does it feels good it feels like it's like okay sweet you helped me get to that point exactly and like my privilege was like being able to go to my dad when we started the business and say to him can you come work for me I'll pay you but he's like retired like didn't want to work but I it was a good point because

like I could fire him with a second's notice you know cuz he's like I don't want to be here anyway all of that a is like literally like in and out like being able to move my dad's a an engineer a builder right like every wh and Co Studio that I've built I have maxed out those hours paid him but like nowhere near what I would have paid right or anything like being able oh why you're here can you do this like so many things like that that you're right honestly to me I write them off but that's a huge privilege yeah do you have siblings as well I do I have a younger sister oh yeah what's she do she works at the whining

card oh okay yeah so she is a teeth Bing technician at the P Studio how old is she 23 nice nice and what is that like do you guys is she just working with you now until she figures it out like what's her goals is she the same as you or are you very different personalities no we're quite different personality she's like um I I compare her to my mom a lot they're very headstrong women like super just like I I'm me a great way to describe it as that I've never worried about her in this world you know like at all boys no matter what like just anything I'm like she's fine like she's a tough girl um which is really cool and also

like there are Parts where I'm like sometimes it would be difficult because like I'm nonstop in everybody's faces you know like with social media with The Apprentice with all these things like coming up and like parents wanting to talk about it I do genuinely think that I'm like that must be not like the easiest thing to do she is the most like chill supportive yeah do and that means I think the reason I that way is if it was me I'd be like jealous be like what do you mean like no I need to whereas like she's so chill so that proves that like we are quite different in some circumstances but she's an incredibly happy human like is so chill with life has now

fallen in love with like teeth and dental and whatnot so like might end up going down the dental route which is like kind of cool we open it up for it but for now literally is just like loving being a teeth whitening technician that's great that's great um so tell me a bit more than about so we we came from these places we understand that there's some privileges that come with that and um we we deal with it as we need to deal with it but tell me about like Oliver right yeah so tell me about this relationship with Oliver how long you guys been together now seven years seven years oh yeah it's the same as CL and I um and how does that

Dynamic work what ises he doing how's that Dynamic working oh my God he's like a saint yeah I just didn't know that the people existed yeah no I count my blessings for sure like I think probably cuz we're not easy people to relationship no easy people lives business like all of it I'm like you can walk like it's all good like I get it early days especially because like when like you're trying to start these things up it's cooked like it is AB I can say [ __ ] right it is absolutely [ __ ] like I remember there was days where I was like I don't blame you like I wouldn't want to be here like it's all good but literally like probably for the out of the

seven years probably five I've literally come home every single day to a dinner on the table and I wouldn't have eaten there have been plenty of days where I just wouldn't have eaten worked into the night like and there are times where like it's even been so hard that I won't be able to eat with him he'll just like walk the dinner up to my office and like walk away cuz he just knows that that's easier but like that to him acts a service right that to him was like as long as I can do that to help whereas my mind I'm like oh my God I'm so sorry that I'm doing that to you and he was like no that's like if I can

like he can't help in those other ways and so like this is his way to like do that plus he's also like his job is that he's the national ops manager for St John ockland so he runs a big job and is a very caring human like his entire career he's either been H lifeguard at mway beach or a St John paramedic so like his job is caring for people I'm like I just don't get why you do that I'm like no wow that's a lot of work for other people and so I've like we balanced in a really good way whereas like he didn't necessarily come from a background of like the hustle culture or like um trying to make this next and then

this next and then this next it was just very loving and chill and that's like what it was and then vice versa they've kind of like balanced out he just didn't have that kind of drive before me but now he does and he's like more so in on it with me I don't think he's necessarily like wanting to run out and build a business himself but like where we've come from from that start to now is like he's he's my he's back into accounts like he's everything for accounting wise for like two of my businesses now cuz he's Ops he's got this analytical brain it works so well and our Dynamic is balanced so well that it's never like a chore it's never like oh

business not like pleasure lated like all that kind it just works super well we're very open about it and he's just like calm when I'm not and so that's like probably the the Cherry of it all I don't know how he does it but he just like stays calm drwing it all and I'm like well it's kind of hard to stay calm yeah how do you find it like something that probably like so we're very similar C and I exactly the same as you like like Conor knows like ca brings me lunch every day she like dinner everything right but she uh we we the the main thing we probably run into as a couple our main issue and pro if we would call it

a problem is when we cross each other's lines like when I jump into her Lane trying to do something or she jumps into my lane does that happen for you like what's your thing that like you guys have had to talk a lot about because like and the reason I want to bring this up cuz creators we talked to a lot of creators who are often on their own yeah and they struggle with this like how do I work co-work or live with someone else like what's your thing is it similar to us mine ours is like I guess goals and like where where it wants like cuz I'm very like well I know what I want ambition yeah well I I know what I

want I don't really like mind if that works for you or not kind of thing so like now it's a seven-year relationship a bit different like I'm definitely willing to come to terms with that a lot more but previously like I even friends wise I can be a bit of a tool to be around in that cuz I want what I want like or good if you want to do what you want to do like early days there probably would have been plenty of time that ol would tell you that I like wrote it off because I was like well good if you want to do that like I don't compromise you know like I'm going for what I'm for kind of and that's probably

still like again if you want to call it in is the thing that probably carries on something that I to like really compromise and learn is that like the goals are together now like New York is a great example you know like I want to go to New York when are you leaving your job kind of thing you know like that was honestly probably how horrible it came across not what I meant but like kind of you know and so that's probably like the biggest is like yeah learning that not everyone wants exactly what I want and that what everyone calls my drive and my passion and like all that kind of stuff can can have a negative effect sometimes you know like it's not

always what I guess yeah the relationship once maybe and slowing down I think is probably like the biggest thing yeah yeah no similar to us I'm the same thing I'm very much like oh this is what we're doing especially when it comes where the goals are going yeah especially when it comes to like what's funding the lifestyle yeah that's probably where I accidentally end up pulling that card and not meaning to but being like well what do you mean like that's what so exactly this is what we got to do for painful stuff and I mean it's obviously like it might come off that we're being pretty brutal like that but like we're fast tracking the conversation for the podcast but like it really is

that though no totally yeah yeah and we and they get that like totally like he he fully understands that as well like cla's the same we got into like a bit of thing when we first went to New York planning to go yeah and CLA was trying to figure out like she was like what are we doing about these visas and all this blah blah blah all this stuff right and it was going back and forth and I was like why are you screen this up like this is you're like stepping into my lane I can handle it this is my and but the thing that got confused was she takes care of the home anything home life I take care of the business but

there was this real gray area where New York became home and Business and I had to be like no like you have to stay the [ __ ] out as soon as we figured that out cuz I didn't realize either we were just talking through it and she was like getting annoyed because I wasn't giving her what she needed I was like but I've taken care of it like in my head I was like what are you on about it's a business thing task [ __ ] just yeah I just got to tick them off my list yeah and anyway we had a talk and she was like ah okay just cuz just like you're not going to get to choose what we do for dinner in New York

and I was like no like you put it in front of me take me where I need to go itineraries and all that kind of stuff like yeah I am an organized human but it's more so that I love being organized not necessarily having to organize you know like I like I I I don't mind it and I'll do it and I've done it my whole life yeah up until now now I'm like La a because I know it will get done exactly the same thing but if I did try to interfere with some kind of trip I can fully understand that like he gets like Angy like he'll just be like oh my God he would never like overall but like definitely very like

you could tell that's like his thing that's funny yeah the balance is so good though yeah yeah yeah and that is good it's good to see it's good to see on your socials too like you can see you guys are pretty strong well there's there's that and there's the gay thing as well which is like I didn't see at all that in a normal world and if anything like interesting like at all honestly at all and so yeah without getting like too sty about it but like even like weddings and whatnot like that was all just so written off my world because I didn't personally want to have a gay wedding I didn't want to have a gay relationship I didn't want to have a

gay this and a gay that all this kind of thing but it's because I didn't seen it like in my head it was like oh it has to be like this it has to be this way run around with a rainbow flag on your back kind of thing but like that's not at all what it is and I guess what I'm doing now is genuinely just because you get the odd message about it it's genuinely just trying to be like it can can be completely normal like understand when you don't want it to be it doesn't have to be but like I just want to show that you can buy a house you can do a thing it can be so normal so normal that

obviously in my head it's not even a thing right but it affects other people more so than we think it does and so I guess if it's you know an internalized homophobe from back and Wu now seeing that it's like normal I'm just doing life that to me is like a really big thing so that's why I try to just like make it look like as normal as possible cuz it is and I didn't have that so you're saying just let me cuz this is quite interesting to me so you're saying that like you think the only way you've probably seen gay relationships on social is being like quote unquote like proper gay looking rather than just a normal relationship between two people that can

just be normal or well not even just G looking like genuinely finding a seven plus year relationship on socials that was public I didn't see it that much in the business world it and yeah I guess just like realizing that honestly even in New Zealand I think was probably the biggest one I didn't know we like we tell the story about there was a movie called Bros that came out like two years ago maybe or like a year ago and it was the first big gay romcom to get picked up in like a normal mainstream media right all got invited to the premiere was super exciting went got to take my friends I was like oh how good I had a little cry and I

had no idea like I didn't even know that I cared this much about it but it was because I had never watched a romcom and realized how that's how everyone else felt got it I didn't realize that you guys go oh yeah like super relatable the amount of things that come up in that movie that I was like that's my life I was like holy crap and so little moments like that to me that's what my socials is about when it comes I don't try to make a big deal about it because you just look like every other couple totally like I really try not to do that but um yeah any single time I post him or something around that it is out the

gate like people just like block like it is crazy both like gay straight everybody like just get so excited to see it likeing and happy everyone's just like oh my God that's it which is funny CU I know plent of people on Instagram who when they post their couple followers go down you know like especially if you're a hot check you know it's like they don't want to see that you're taping or anything like that whereas like mine is the opposite like people want to know they're like exciting that's cool yeah I like it on I mean our relationship's obviously hit a relationship but it's the same thing I put I put always put clear on my socials whenever we want to boost to numbers

yeah yeah bring it up a little bit stand here exactly smile I find that real interesting and actually like I mean this is totally off topic for this conversation like one of our good mates and clients Drew and his partner Paul um it was one of the things I said to him about 18 months ago like why don't you why didn't you and Paul aren't on socials like you guys are never together on socials or nothing like this and he's like oh it's just being always from a professional sense he's never done it I was like cuz before he went out on his own his own consultancy his he worked he owns a company based out of La um LA and I was like but

your whole company's gay like the CEO's gay the cfo's gay like all of them like you got two lesbians like four gaming and I was like but you just won't talk about it professionally and they just wouldn't because of the like and also how old are they oh they're in their 40s and 1 50 yeah gr growing up around the idea of like could lose a client over it exactly you know like and so I've had that mindset it's obviously changed but like it's still there yeah like you still like genuinely have to consider it whether it's like do I go like balls to the wall or do I just like peel back on and so for me like I had a social page before

I decided to tell everybody about it yeah a straight social page in theory right like where I had like an octave lower voice I swear to God like I probably like really put it on that is the best and like I was like like what do I do like how do I like migrate like I was so scared that I just like lose it all because of as you do and your head you know when you're younger um but Society tells you to think that way massively changed like now it's just like kindergarten kids is so used to it you know like it's like so good it makes me so happy that it has Chang even in my like lifespan watching it change but no

there is a huge part about that and I it is annoying that many businesses have to be like that but like there was so many times where in my head I was like do I want to be not only like the youngest business person in the room but like the youngest gay person in the room like I was just like that really petrified me now I'm like fantastic that is the coolest part about me yeah yeah that's cool I like that I kind of like it does resonate with me a lot like okay rather than I'm not gay but the the the people that I'm talking about is the um like young kids from like South Oakland I grew up a monitor and things like

that like that's the similarity like talking about that a lot talking about the money and having people go oh [ __ ] like when I was young there was no one to look at like there was no one to look like that honest about it all right and like not that it's like too hard or too hard to get to or anything like that yeah I agree that's why I want to show those like relationships Parts being like that's good fully achievable like it's all good yeah love it all right maybe we should actually talk about businesses cuz we've just gone half the podcast and not well even longer than half the podcast and spoken about all of your Bloody Business fures okay just for me because

really like I've seen you since following you on Instagram the main ones I see is whitning co and the content the studio stuff um the agency stuff so tell me tell me the list what is it and give me a synopsis of each one this is yeah I've heard this little marking on your hand so this is how I remember it all yeah I love it I've got like a notes on so you can't see that that is just a little ttoo y that was when I thought it was cool To Be A Serial entrepreneur and now like 2024 is all about getting rid of them you know like one would be great one one good one one good one is all you need yeah

when I watch people do it now I'm like i' I can't say anything because obviously I was that person but I'm like don't do it I'm like wow it's a lot of work like yeah no obviously I I don't don't regret it cuz it takes that many to sometimes make that that that one hit obviously they're all learnings right and you're still young so so I guess the list went from K was the first kind of like launch into it all K was a social media and creative agency yeah I thought I was like one of the first in ockland of its kind where I wasn't just saying I was a social media manager I'd go out and take the photos for you so like

the big thing was for like $500 a month you'd get your entire socials run for you plus a photo shoot every month y because I had a camera and I had one staff and I was like we can just go out on our lunch break and take some photos like it's chill ass and it was it was great because like in that first year of business in Cola we made 120 Grand and I was 19 and I thought I was the man I was like you were the man fantastic this is great spent every send of it yeah yeah of course every including the GS T oh [ __ ] one thing probably I should have learned more from Dad growing up was that didn't [ __ ] yeah

so anyway that's kind of how that happened and then from there on managed to grow it learned a bit more asked for help all that kind of stuff as I grew I did the same kind of agency thing that you hear especially from back in the day which was thinking I wanted to grow new person new clients oh that's not working new person new clients new person new clients I grow to eight before I realized it's just it's not profitable it just can't I'm obviously not I'm something's missing because the same thing keeps happening and everyone from the outset thought cab was amazing it was a great brand like even my staff thought that like it was growing at a rapid Pace because of the

price like everything was just really working and we even had quite a good brand Inland for its time but it was poor and it was Cash poor like massively and so I was doing influencer jobs on the side to prop up being able to pay for it and like to the point of where I kind of like even lost touch with like the influencer side because I was doing like dog food I was doing ice cream I was doing yogurt I was I was just doing whatever I didn't care what it was if anything like this the channel was a side thing I was like Kennedy and Zid could burn right now I've got to focus on collab I don't care so I just like

did all the oneoff post this is also 20 18 so like oneoff post was little thing you know like You' pay someone stupid money to do that and it was all big Brands you know like that would just pay so that's kind of how that happened and I was pretty much at the point where it was like ready to burn okay if I couldn't take this next step which was finding a partner to help me make it work because yeah I couldn't do it on my own anymore and I thought I could that led into glass elephant yep so Simo Simon how much Simon is a very smart human being a very very smart man who was building an agency called glass elephant at the

time or the magnitud group and he needed creative and I was creative but I needed processes and systems and work etc so that's where that kind of came in it started off with a 50% sale cool and then it quickly turned into 100% sale but the deal was that I didn't make any money from this this is important because I think people thought that I was rolling in it from 20 or 21 when I sold it and I wasn't I only had collab for 4 years before I'd migrated this business and what the deal was is that I got to keep all eight staff mve them to Glass elephant and I got to become a creative director instead of a CEO and that was huge

for me I missed every single part of being creative being clients being all that all I was doing was HR payroll and like everything I hated about it and I was like wait is this what business is like this is [ __ ] this is so bad and so 50% became 100% so fast because of that because the second I got a little of being a creative director I was like oh it's all woken up for me I don't need to be the biggest boss man or if I can still own it and get someone to be that person like that's all good and I think that was a big pride thing to swallow realizing that I didn't want to be that and I I look at

so many business owners like that and I'm like you're way more so to do this role but like it's like this thing that you want to be like the CEO and I wish that people taught me that sooner but it's because I'd always thought I had that mindset you know from day one that I was going to be the top dog yeah but it's horrible I mean you get it so like yeah that honestly was a pretty freaking cool year um that first year of glass elephant I became a sheh holder so I sold colb for shears in glass elephant that's kind of how we made that work good love it yeah and it was amazing we that's a good option people don't realize that

it can be an option it was a fantastic option because what I saw was everyone's like oh but like Val we still got them valued and we still did it like in a technically a fair way but the biggest thing for me was like the astronomical amount that I'm going to learn in this like one year is going to be like if I go sweet or if this is the one thing fantastic at the time I probably thought it was going to be like the one thing that was going to make the world as you kind of do when you go into business but yeah so I kind of we did that for a good couple of years it was a lot it was really

big we scaled insanely well yeah um we had one particular client that like really we went on profit share with it was like kind of our like thing at the start um we wanted to do what brands needed and not be the one that just kept taking money from it so like we had about six that went really early days on a profit share margin yeah it was amazing to start with until you make a lot of money and then [ __ ] just hits the fan every person in that contract becomes like how dare you and it's like well we made you all the yeah so there's like a big factor around this one particular client that kind of like absolutely made this business worth in

the first year I think 12 million cool so awesome and then we scaled we scaled to match that growth which is probably like the hardest decision but also sadly the worst decision that we looking but like how you think that it was during 2020 yeah it was during we had a product in the US that was like a gifting product that was the gift of the season and also was a gift that you could be sentimental with and buy it from the comfort of Y and hugely scalable and so this product flew off the shelves like took off to the point of like we were fly during Co we flew the founder over to America to like find factories just to like buy them to

be like you now have to only make this product like that was how quickly everything needed to run they were doing million dollar days in December and it was just fantastic and it was all profit share yeah so that went really really well to the point we had 80 staff across the world atass elephant yeah yeah yeah my one creative team was like 29 at this time amazing yeah it was super crazy it was like really big like we thought we were a big dog and it was working because every other client that came on board we just showed them this and then they were like sign us up sounds great and that's kind of how that worked and it worked really well um and

like the magnit group model was really clever so we had 3pl Logistics creative websites content digital like we had this brand maker you know and that's kind of what led us into the next part which was like let's build internal Brands why become a client when we can just build them ourselves so because I was the creative director I designed and built a couple of these internal Brands which then led me to become a shareholder in these Brands so I kind of got like a brand Factory yeah that's what I want to point out to be like I didn't make every single one of these financially it's important to not that cuz you can't do I'd have I'd have some kind of back pocket somewhere

otherwise you know I pulled out a glass elephant when I knew I couldn't no longer do 80 hours for the same salary yeah that I was I think I fell into the Trap of realizing that I was no longer actually a shareholder and I was just working for the same salary that hadn't progressed in a good couple of years and I'm a big goals person y I wrote down my goals and reverse engineered them and was like well if I genuinely in 2 years time want to be making this I can't do that here yeah and that was the hardest decision ever because I had to leave a company that I thought we'd built I'd always been in the panl meetings I'd always thrown around

that co-founder title like it was a big thing but I was like I'm just doing this for someone else like this isn't my dream anymore I didn't enjoy this part it's not at all where I want to be even though I thought it was going to be the $100 million y like that's what we had always got in our head that that's what it was going to be I think the the curtain just like pulled off a little bit I was probably like third or fourth to leave okay and yeah it kind of It kind of went from there like it kind of like pulled back it just was a really it was also a really hard time to be an agency and yeah we

just saw it kind of like pull back and pull back and pull back yeah and so I was super grateful for my decision obviously I made it somewhat early but pretty much the biggest thing out of it all was that I just needed to be back being an entrepreneur again what I was good at and what I was used to so that led into continent Co continent Co is a Creative Marketing partner and the reason I did that was because I didn't want an agency in theory you know that guy like I don't want an agency building an agency but I just wanted to make sure that I have between five to 10 clients at any given time there's like a maximum cut there and

that's because I'm going to be sitting in your board meetings I want to be in your seite meetings like I want to be your partner there because I found out that there was no way that I could make my creative like dreams come to life if you were just going to be looking at me month by month you know like I needed to like Envision this being like a long-term thing and people picked up on it and I think that's what I have to think from glass elephant massively was that before glass elephant I couldn't charge this or and I wasn't a creative director all of a sudden I'm now a creative director and I just started saying these things to these Brands and now

were like a th% that's what we need we don't want to hire a creative director or a marketing manager in house but we want to have one that's like there that we can fire at any time if we wanted to but I get a very good pay from that so like that was kind of where that all kind of came from yep cool so far working really well nice love it and then yeah the whing co has been hustling in its background the entire time so whing Co was built from collab y um and it was it's a it's it was a it was a Drop Shipping Company yeah yeah I built it to be a Drop Shipping Company but I studied product design at

Uni and So within the first year of this Drop Shipping Company it had an impeckable brand and I was like okay well I'm a bit more attached to this than probably what I thought I was meant to be Y and then got so into teeth like like so more into Smiles than I thought I had people crying being like I can now smile because of you like all this stuff and it became a little bit more of a why than originally first thought um so about 2 years into it I spoke to my other sheh holders there was five of us and I was like this is this is something that I really want to do um and yeah so one of them dropped off

we buckled down in the more of that we kind of expanded and we built the stores so building a studio was huge was a really big step obviously brick and mor like what the [ __ ] why [ __ ] yeah from A Drop Shipping yeah from A Drop Shipping Company it was a huge risk but I just was so sick of people asking me doesn't work that's all I get asked is the FAQ to the to the days does it work and I'm like would I build a store where you could come in for an hour and then leave and tell me your honest opinion straight there and then if I didn't believe that it worked and a lot of teeth whing brands on the internet would not

do that because they know so like that was where that kind of came from um and it ended up being bigger than the like e-commerce side of things yeah Buzzy because it was instant which I quite quickly realized that like yeah this was a two we type scenario whereas people would pay double if it meant that they could away with the results right now and so that's where I guess the whole evolution of the brand kind of came from got really into it have been running it as a client of my businesses for a very long time that's kind of how I made any money out of it didn't pull a scent from it other than it was like a an agency thing that we

ran got it and then yeah that's kind of what this I guess next big thing is is that like over the Christmas break yeah we've done some [ __ ] really big digging and decided to risk everything again I've paused New York and I've just bought 100% of the whing Cod oh did you yeah realiz that's just the news that I the new got it got it no wonder I didn't know hopefully didn't know that's fantastic it's huge thing so that's a big OE and I decision new mortgage had to come out to literally do this I know what's next for the whing co and that's why I've done it I know that in the next year I won't be able to afford to do it again

so it was kind of like now or never and it was a huge another risk after not really making any money off it yet but pretty much because of what I've just been through I've now got my first million dollar valuation and yeah it's led me to be like okay sweet well it's the first time I've ever owned a company 100% myself yeah that's amazing yeah which is like a pretty cool feeling so we've paused the New York travels yeah okay okay interesting there's so much there sorry I need to unpack and I probably you need to sorry no no no that was great no it was really good I'm glad you went into it so much in so much depth I got a couple

questions and you can tell me if you want to answer this but I think it'll be quite interesting to give some context so like okay so the glass El bit I was prob it was too much almost for me to understand so when you left when you pulled out was that pulling out as an employee but still an owner or pulling out completely selling as an employee first first cool I've just bought out as a shareholder okay so then they've just bought you out of that and within uh yeah so I guess technically you could say I did that earlier this year but like it all kind of went final recently but like I was I there was I was nothing so on paper no

like I probably pulled out on about February this year okay yeah okay cool um and when you say February 2023 yes cool no no that's good good just checking um and okay and then so when you bought this do you mind saying can you share how much you had to pay or is that too confidential still I would love to yeah well can't tell about that no I think I can well how even if it's like a range so like it's kind of blurry half a million okay crazy yeah and that's how much you believe in it though of what where you can take it yeah yeah what gave you that confidence far out I don't know cuz that's [ __ ] huge gamble I think yeah

no it was it's been when I said the huge confidence it's taken me a lot to get there like it really was like it was like a I think I've always because it's been like my baby and now front and center and everything mattered right having an Instagram and a brand is really hard because no matter what or who the other shareholders were it didn't matter I was the person you know so like every time a light was faulty they don't go to customer service they come to me to tell me you know like I became the and that's why it like really Ted if I was like if I'm going to do it I may as well double down so and then I got

to like I guess use it as a way to like um probably like as a test dummy I got to like bring out all my creative ideas without a client saying no and then what would happen is I'd be like look I tested it and I tried it and it work do you want to do it and then they would and so that's kind of how like the whing C was like a tiest dummy really and then I did a CP of really good things that made it work one of them as sorry me at the group we did one of them was moving to Pon be that studio already and it's been there since September has already made more than what the studios made

and they were there for like two three years really yeah yeah and I had a Tona one and an Eden terce one and just that changed I do believe that the brands evolved a lot it's more and all that kind of plays in so Studio was a big but locations are important to literally and it's changed the game for us is that I released a toothbrush yeah um my products previously are very good yeah but they're not revolutionary in any way and when I say revolutionary I know it's just a toothbrush but I made a couple things I literally just this is how I design products by the way just get it and I go what's everything that I hate about this product and then

I buy all the competitors whether that's the right thing to say or not I don't know but I just buy the and I go best thing best thing best thing best thing and I just designed it based off that and so I just was like well electric toothbrushes are really important if you don't know this to clean your teeth very important and no one takes it traveling because it's like an admin as [ __ ] thing to take with you so I gave a travel case with every toothbrush and made the battery last three months and so from one charge you can last three months that was the biggest like rhetoric with it all you know n was like oh it doesn't do this and it like

no tongue scraper and it doesn't charge well and it's all and so I just fixed everything and the second that I launched it I was like I just overhyped the [ __ ] out of it I just met I was like I didn't care what I looked like what like what I did I was just like I'm releasing the apple of toothbrush I was like this and I just did that confidence just like so hard to the point of I was getting text messages from like my M's friends being like what is your son done to my mouth and I'm like okay we'll use that as an ad like people just became like obsessed with this toothbrush and so that was one of the bigger changes in

the sense that it made the brand quite um yeah you can bring it up um it made the brand kind of a bit more like Dynamic it wasn't just you're selling the before and after photos that everyone sees it's like oh he's going to evolve like he's going to do more with it Etc and I like like I said I know it's a toothbrush but what that led from that was like oh [ __ ] the brand can do more it can be this whereas previously to that I had products in mind but like we were kind of pretty set we had the three products that you need for teeth whitening it was like kind of done and now I've got like a line of seven that

are yet to come out you know like toothpaste mouthwash everything to kind of follow on with that and quite quickly realized that if I want to sell this which I do this is my goal is to sell the whing co yeah it has to have a full product site yeah and so I get to dedicate time to kind of like yeah going through all that so I guess yeah those were the reasons that I kind of like fell into being like this it has to work I've got to have the confidence to buy this thing because I'm the one who's kind of like done those changes and made the difference the hardest part of that whole decision to come to terms with was realizing that

through the valuation we've you know we've built a million dollar brand and realizing that like let's say I had just less than half before this realizing that I was just going to pretty much risk more than what I already own whilst they my other sheh holders walk away with like this cash that we finally made from the business sale and I'm not a part of that if anything I'm losing the money and so that was like probably the hardest term to come with is like every other business that I've had no not every other business but like the agency side I've been able to make money you know based off that this every cent gets poured back into it so that was the hardest decision

but in doing so value of a product being sold as I'm sure you understand that the astronomical markup on something like that is out the gate so quite quickly I realized like try to sell content and Co even like the attention seeker a hard task to do yeah try to sell the whitening Co yeah almost so easy that I've had offers from now you know like that I was like okay so I'm on to something and this is this is might be the finally the one that might do it and so that's where I've that's why 2024 is about pulling back on everything you know like selling out of everything else and doubling down on content um okay I've got two more questions I want

to finish on so the first one I want to go through the process of doing this right so first of all you've got brand you decided to make a new product you went and said everything wrong with what a toothpaste toothbrush is and then you went brought all the other ones and said these are all the good things okay now you got that information now what the [ __ ] do you do like how do you actually do this like how would someone who's got a following who's got some people who go and they want to build a product and they' figured out exactly what they want to make what do they then do CU such a good question no it's not that simple to be fair

this one product took me 2 years but and that's good to know yeah I guess there's a couple things in there one I which is probably back to my previous point I was trying to do so many other things in so many other businesses that this product did take two years it could have taken probably a year but that's also really important to know like to do this in less than a year would be very impressive or you done it wrong because I wasn't no I was no longer Building A Drop Shipping Company what you learn in product design and whatnot is like empathy efficacy and all that type of stuff I had to experience six samples of our e brush and then use for

an extended period of time imagine if you only used it for 2 weeks and then you put it onto the market I was [ __ ] scared about that and then again touching on that fact that I was the customer service if I release something that's not going to be good they're just going to tell me straight away and so I had which I'm so grateful for now but I've got this like yeah thing on my back that's like a Target yeah try to make a bad product and we'll figure it out you know so like I was like okay I had this really drive to be like this is going to be like Superior and I was like how am I going to make a toothbrush

Superior so yeah did it that way found all those bits and pieces how do you go about it from there is finding an insanely good partner now it took me a really long time it's it's still it to go through like the Alibaba model is still totally fine Y what I find really it's like a little hack is that doing it through there is a fantastic starting point yeah but annoy them ask so many questions to suppliers try to like make things that they can't do like push the boundaries and don't just SLE for what they if they say no we can't do this you say why or like how many is it going to take to do this and P it because quickly that's

why you see so many of the same products on the market all the time is because they just choose what's already a part of the catalog of course the supp is going to do that because that's going to make them so much more money yeah so what I found is that like they'll pass me off because I'm too hard to deal with and they'll be like he wants too much Etc but before doing that they give me new names these names you cannot find on alib I haven't yet been to China yet but I can't wait to meet these guys because these guys have been like my guys since pretty much the start of it now but for a new product like toothbrush different people

and I did the exact same model and it worked again where I had all these changes and all these things I wanted to do you message on WeChat or whatever it is and they just pass you they go oh well my mate from across the road he might be able to help you literally like that sometimes I love it and and that's how it kind of worked and so I just got to the point where I had really great teams in particular there's like two buyers that are really good over there obviously they can help me translate which is a really important thing and get me better deals but get me exactly what I wanted which was the probably the kicker is like if you're

going to lead in with a product and you really want it hold strong and do that because I created something exactly like how I wanted to within reason without making 10,000 units cuz I couldn't afford that there are still things I'd like to do better but I can't afford that yet y so then learning that's probably another thing learning that to launch a product now and know that there's probably three or four iterations to come that's cool cool it's never going to be dead on perfect but it's perfect for what the audience is release it for a year get that feedback and then make a second iteration and so I've done that with the teeth Bing kit we're on to number two now and I've

already got all that feedback over the last years of selling that number two and I'll do the exact same thing again and kind of learn from there so it's a completely customer driven experience the whing Cod and it proves we've literally got hundreds and hundreds and hundreds of reviews now especially on Google and whatnot all five star yeah every single one of them so it's pretty cool it's a pretty cool experience to know that like all of that work has been worth it in the end and yeah and I guess it's now like kind of give me the confidence to be like well here's seven more now like I can do it it's easier great I love it um and then my last question is

a little bit about your socials so you've obviously got your personal brand that you've been building for a long time now and tell me like you you you touched on it earlier but like it dropped to 12.7 oh from what 12.8 [ __ ] oh mate always goes through I know that was the first time i' seen it dropped that damn it I that um yeah anyway sorry about um but just in terms of Socials like personal brand especially like you you touched on a little bit before like how important has that been part of your journey to make sure that your socials have like always kicked on oh it's the only thing man like I owe every bit of my business success to social media and

like I'm not saying that you can't do it without it it was that was my leg up for sure um but before whing Co it was collab and I would just say to brands do you want me to do what I've done on mine to yours yeah and they like y like it was such an easy decision because I could prove that I'd done it before it was like bringing a CV you know and so the idea of I guess crafting from I just don't want to like cuz I don't necessarily like like to call myself an influencer but yeah came from that world grew it that way and honestly played the influenc of world and game not because I don't like it but I

played it almost up the more that I posted about Brands the more that I talked on my stories and acted like I had this life which I do but like you know how people go like oh they're that guy that's like talking like they're an influencer kind of the more that I did that the more that people whether they were following me to dislike me or share it or or whatever it worked and it reached more people and so I got really just addicted to like even if it was bad yeah yeah yeah I just got really into the fact that if I said something online 7,000 people were going to know about it and so quite quickly when that became a product and I

was seeing that I was selling people's hoodies like my M's hoodies and things up there I'd sell I'd sell like 15 hoodies off like a link and I was like why am I not doing this for me you know and so that's kind of how that kind of came about I guess it's a very different world now because I grew in a time where it was a little bit easier to grow yeah and I also had a niche and my Niche was photography I'd post photos and my work and like show off my life and that was enough yeah it's now not enough and so I've growing with social media and I've like learned not just through video but through personality and I think it's

probably the biggest thing that changed my world was that realiz that when I did the ads but I didn't add that I was very Kennedy and not how the brand wanted me to do it I would [ __ ] up I would say the word wrong I would be silly and the more that I posted that my socials grew dead like dead on and so it's now second H to me this is the eighth year that I've done this and probably for the last five I've been on my stories every single day I've got a rule of 10 I have to post 10 stories a day at a minimum I don't think I've ever told any on that but I just default Now by do it there'll

be obviously weeks that I have off around the apprentice and stuff like that but I've literally been online y as a face every single day for that long now people go you're so lucky did you turn up every single day to your job seven days a week for 5 years no you didn't shut up like that's where my view of that comes from I get it at social media and it's so different to so many other jobs and it's nothing like you can't even really compare it but that was how I did it and someone goes like oh you know it's because you've got design or it's because you can do this that no the whing Cox a grew because I would not stop shoving

it down people's thres I talked about it every single day I took people along the journey and that's how it genuinely worked and so in my opinion social media is y the only way I've built what I've built I owe so much of it to it and now it's just about continuing to make sure I evolved with it because it changes like as you know licky split and I guess that's probably like my new hurdle is like learning with it kind of thing but realizing that no matter what it's always going to have a place in my business tfold can I ask um does do you run ads with these guys with this profile does this run ad how much what's this split from paid

and organic like spend wise on if yeah so only that's a really good question cuz only in the last year and a half have I ever done ads Co was all organic okay cool which is like that was my my Fleck so when I was sitting in like the you know agency paid advertising world my whole thing was that I was always the creative director Haring on about brand Haring on about like you know do those things like do it Etc and if if you can click on reals and scroll down a little bit like two Scrolls this is like the perfect example for me the Black Friday thing right so this here PA was that yeah up a little bit sorry just here so

we all know how hard it is to get attention during during Black Friday it costs a lot and this is my this is literally my proof is in the pudding is that like there was no way that I could run an ad and not spend thousands and thousands of dollars to get anywhere near that type of views it just was not possible when everyone's creating so much noise on social now this is my problem with Brands these days is they I put BRS they're not BRS and that's such a huge driving like pull factor from someone who wants to buy it like what if an ad doesn't work anymore and it happens right I've seen we've seen it happen where businesses can bankrupt because of

it yep so what I did here was I released a video saying please share help my small business that got vandalized last night please share it around and I didn't see this yeah it got 120,000 views and it got 50,000 views overnight like really really quickly to the point of it got really intense that I had to post the follow video quite quickly afterwards cuz I got really scared I got people teing me um cuz it was fake I staged this it's artist I've paid for it yeah and the next reel that I released only a few hours later it was meant to be the next day the strategy was like in the following days was me posting the video which was oh by the

way it says Black Friday week haha like I pulled this off on you and my whole thing about this was it cost me $600 to do this to reach that's fantastic that's such a good one like 180,000 people for the two videos together it cost me $600 I paid $400 to get the enti front of my building wrapped in a clear film so that no one could see that I could just pull this off afterwards and then I paid the artist $200 and I said make yourself look like a tagger if you can and it freaking worked I had people messaging me being two ways One messaging me to to buy to support that's when I had to call it I was like okay now

I'm lying and then so many people who are brand new to the brand just absolutely loved what I did and purchased to support in that circumstance and I didn't do anything else for Black Friday I was like [ __ ] good yeah I know that's people commenting that comments like I thought it was Kennedy until I saw the shoes like must be real I love it my amazing artist is an actual graffiti artist you know and this is just how he rocked up and I was like if if you don't mind you're going to be like blasted over everywhere but I'm going to cover you up Y and then obviously later on when I posted it I tagged him and he got all the recognition that he

needs Etc but that was my view on like brand versus paid I doing things like this I've got six others planned over the next year nice with all varying levels of illegal yeah [ __ ] but I love that this to me doesn't happen that much in New Zealand we're scared I've learned from every big dog in the in the world that absurdity is the cheapest form of marketing 100% And I'm like well I literally have a brain that makes Smiles like let's go make some that's yeah we're all about it like all our I mean if you watch the attention seeker stuff that's all we do like's like oh we're in a r you got to pretend to fire me we need views and and that's

just genuinely it like social media is a game and it's like and it's a tool play it use it like don't like authenticity absolutely but that's me being authentic I'm showing you these cool little tactics that I do I'll pull all peel it back afterwards I'll show you you know like but to me like that's where I want to see the brand going and not just this brand but like in general I really really thrive on brands that are genuinely trying to build their name not through Facebook if I hear one more brand tell me that like their row is at this I'm like my row can be sitting at a permanent this I don't care as long as it's good we're sweet like all

I care about is making sure people know the whitening coat and that's how I've always driven it and I've got people to help me make sales in the background absolutely but that's how it's growing is from wanting to be knowing yeah that's cool I love it um that's fantastic because like from a lot of people what I really like is your transition from from personal brand to real Brands like you took the same thing you applied to your personal brand I mean and then you do it to this and I always find it real interesting when you talk to creators who want to do this but then they're like oh I don't know how to do this next part it's like just do the thing

you just did you got 500,000 followers just like I know that's like gold mines being said on it I'm like wow that's so cool like obviously hire the people that you need to to to do the things that you're not good at absolutely but like yeah if if anything I'm not doing it enough on my own like if you're all really good at being on social already you've got a business like let's be real like that's I sort of figured out after talking to heaps on that um where they struggle and what I actually learned with Joanie is like working with her is that and well she's far better at now but they couldn't articulate what they did and that was the problem well cuz

it's such a new thing right well in in the scheme of it all it's like oh they just fluked them way into they from their point of view they don't I'm just lucky I had a video that yeah and I used to say stuff like that too like oh my God like it was just so like I don't know I I had stagram like it worked really well like that like no because if that was yeah I mean you could get into that for so long right but like the creating of it itself and being able to put yourself in that position yeah whether it's you know good or bad you're definitely really putting yourself out there the more that I do that the more

success comes from it like literally no matter what I promise you like every Hard Road Trip everything that's happened from it all is doubled down by the success of everything else so I'm like What's the there's still days where it's hard don't get me wrong like we've got I've got I've got this hack where I've like got a bunch of like saved videos I've got my dogs I've got me there are days absolutely where I don't want to turn up on social y it happens but I'm still there in theory in a certain way to ensure that that like these continue to grow yeah I love that love that all right look we've gone well over it's been 90 minutes since we've been going but

um sorry no no it's been great it's honestly been really good I really enjoy talking to people who have managed to take their creative world and turn it into business cuz that's like what I'm all about [ __ ] love talking about this sort of [ __ ] um and I could probably talk to you for another four or 5 hours but um the boys probably want to get out of this room so we're going to finish up Me by just saying thank you that's it I'm going to say thank you I think Connor wants me to do some quickfire things but I don't know if I should finish this off yeah so I'm just going to finish this podcast off thank you so much for coming on it's

been awesome we have to catch up again properly come back into the attention cool man and I'll do like one where this camera's not rolling I mean there's always cameras rolling there's always C rolling here maybe not so much [ __ ] lights going on us no thank you for having man appreciate it awesome