Lectures After Dark

Lectures After Dark is back. Big ideas. Good drinks. The usual.

Our guest this round is Dr. Cordelia Stewart, a lecturer in marketing and international business at Auckland University of Technology.

If marketing works, why isn’t it fixing more problems?

We know marketing works. It changes preferences, drives behaviour, and shapes culture.

So why is it so rarely used to tackle the biggest social and environmental challenges we’re living through?

In this talk, Dr. Stewart pulls apart the uncomfortable gap between marketing as a powerful tool and marketing as it’s usually practiced. We’ll look at how marketing can be used for social good (not just shallow values or profit), and what “effective” actually means when the goal is public health, climate action, or social equity.

Expect evidence-based ideas, real-world examples, and a few ethical questions that might ruin your ability to look at “awareness campaigns” the same way again.

After that, we open the bar.
No panels. No forced networking. Just good drinks and better conversations.

Your ticket gets you:
✔ An intimate keynote with Dr. Richter
✔ A free drink on arrival
✔ A room full of marketers, creatives, tech people, and curious minds
✔ A subscription to Your Attention Please

This is not a conference. It’s a one night creative hang with sharp ideas and better outfits.

Please note: This event will be filmed and photographed for promotional purposes. By attending, you consent to the use of your image or likeness in future content published by Lectures After Dark and The Attention Seeker.

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