The call came at 7:42 AM on a Tuesday, while Mark was on holiday with his wife in Fiji.
"Why the fuck aren't you at work?"
No hello. No "sorry to bother you on vacation." Just pure, unfiltered rage from the hotel owner who'd approved this leave three months ago.
Mark stood on the balcony overlooking the ocean, paradise stretched out before him, while a man who'd made millions from his work screamed in his ear about loyalty and dedication. His wife watched from inside, already knowing what this meant. They'd had this conversation before, about respect, about worth, about what they were really building with their lives.
That was the moment everything crystallized for him. Not when he hung up. Not when he got back. Right there, with the waves crashing below and his boss's voice trying to make him feel small, Mark made the decision that would change everything.
He was done being someone else's success story.
What if everything you've been taught about building a business is backwards?
Traditional advice says perfect your product, find investors, then build an audience. Attention First flips that model entirely: build the audience first, and the business builds itself.
This book reveals a five-stage framework for growing from unknown to unstoppable, using nothing but relationships, content, and consistency. You'll learn why networking still beats algorithms, how to create content that spreads beyond your niche, when to build platforms you actually own, and why the highest stage might not be the one you want.
Packed with real stories of entrepreneurs who built empires from coffee meetings and smartphone videos, Attention First isn't about hustling harder. It's about working smarter, building something sustainable, and finding the stage that fits your life.
