case study · 2025
Hairification
78m views in one month. one campaign that broke the algorithm.
78mTotal views · 30 days · zero paid spend
campaign hero · Hairification x attn:seekerH
- Client
- Hairification
- Industry
- Beauty
- Region
- UK · Global
- Scope
- Strategy · Creator · Paid social ($0)
- Duration
- 1 month
- Year
- 2025
01
the challenge
the challenge.
Hairification had built something genuinely good. The transformation was real, the before-and-afters were undeniable. But on social, they were 8k followers deep with content that looked like every other beauty brand, and not enough budget to outspend their way out of it.
02
the solution
the solution.
We stripped the campaign back to a single idea: the transformation. We paired it with a sound that was already trending, briefed creators on what mattered and what didn't, and then we did the hardest thing in marketing. We let go.
The first videos went up on a Tuesday. By Friday, the algorithm had picked it up. By the end of the second week, the sound was trending on its own and creators we hadn't briefed were jumping on the format.
03 · the results
the results.
78mTotal views · 30 days+12,400% on prior month
340kNet followers gainedFrom 8k baseline
11×Sales lift, week 4Direct-to-product
$0Paid media spend100% organic distribution
in their words
We didn't believe those numbers at first. The team understood what would travel and built the whole thing around that. Game changer for the brand.
H
Founder, HairificationBeauty · UK · 2025
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