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a social tv show · originally for spark nz

tough yarns.

"the conversations aotearoa's tradies actually have. on a building site, on the bench, with a cold one."

32 episodesseasons 1·3youtube · tiktoknzx 50 client
total views
14.2M
subscribers gained
62k
avg watch time
4m 18s
ctr to brand
+18%
cost-per-view
$0.012
about
the show

the show format.

tough yarns is a long-running social tv show built for spark nz. eight-minute episodes, three tradies, one yarn that escalates. the brand is in the room, never in front of the camera.

the format is simple: pick a topic that splits a building site (which power tool brand, who picks up the bill, the worst ute), put three real tradies in chairs, give them a cold one, run the camera until something honest comes out.

spark briefed us in 2023 to make 'something a tradie would watch on their lunch break'. tough yarns has been the unbroken answer to that brief for three seasons.

the trailer.

built by the show team.

show director
stanley henry
producer
priya tāne
dop
tama kingi
edit lead
beck okafor