newsletter development workshop.
A full-day workshop with the team behind YAP. We design your newsletter end-to-end — angle, format, growth engine, monetisation — and you leave with the first issue written.
$9,000 nzd × 1. 8hr in-person Auckland · or 2x4hr via MS Teams · day-only, no follow-up.
this is for you if.
Businesses with an audience already (or close to one) who want to own a direct channel to it. Solo operators and creators building a media brand. Not for total beginners — you need at least an audience or a product story to anchor the newsletter.
the build.
Newsletter angle and positioning that compounds rather than fades
Recurring format and sections that make daily writing sustainable
Growth playbook scoped to your business and budget
Monetisation paths — sponsorships, products, services — without breaking trust
what you walk out with.
Newsletter strategy document
First issue (written in the room)
30-day publishing calendar
Growth playbook
Monetisation playbook
Template pack (welcome sequence, sponsorship pitch, recurring sections)
Workshop runs at the TAS office in Auckland (in-person) or across two 4-hour sessions on Microsoft Teams (remote). Lunch, drinks, and snacks provided for in-person. Travel and accommodation not included for out-of-town attendees.
what you walk away with.
Newsletter angle locked
First issue written before you leave
30-day publishing calendar drafted
Growth and monetisation playbook tailored to you
what $9,000 gets you.
- Full-day workshop with Stanley + YAP team$5000
- Newsletter strategy + first issue written$2000
- Growth + monetisation playbooks$1500
- Template pack$500
the system in the real world.
YAP: 35,000 subscribers, daily. The team running this workshop built it.
Proof of the framework
your host.
Stanley Henry
I'm Stanley Henry, CEO of attn:seeker, a social media agency in Auckland. We've generated 1.2 billion organic views across our own platforms and client accounts. 1.4 million followers. 7 years. No paid ads. The frameworks I teach are the same ones we run inside the agency every day.
common questions.
Is travel included if I'm out of Auckland?
Do I need an existing audience?
What if I don't have a newsletter platform yet?
Is there follow-up support?
book the day.
A full-day workshop with the team behind YAP. We design your newsletter end-to-end — angle, format, growth engine, monetisation — and you leave with the first issue written.
$9,000 nzd × 1. 8hr in-person Auckland · or 2x4hr via MS Teams · day-only, no follow-up.
$9,000 nzd. one payment.