I started attn:seeker in 2019.
Before that I spent 12 years in hospitality.
11 jobs.
Fired three times.
Slept in my car for six weeks in Australia.
My last hotel ran its most profitable January ever under my watch.
Then I got a critical email from the owners while I was on my first holiday in two and a half years.
I was in India with Claire.
I came home and started my own thing.
Seven years on, attn:seeker has 1.4 million followers across our own channels.
We do 1.2 billion organic views a year for clients.
The newsletter has 30,000+ daily subscribers.
Then I went deep on AI.
I rebuilt the agency around it.
I started teaching what I learned.
The education arm is now selling faster than the agency.
