One thing I will never get over?

One of the largest travesties in advertising history: When M&M's made Green and Brown unsexy. HOW COULD THEY take away Miss Green's little go-go boots like that?

But, I can give credit where credit is due. Despite some of their questionable decisions, the M&M brand is goated when it comes to marketing.

One of their longest and most memorable partnerships has been with the Super Bowl. This collab has spanned over two decades, captivating audiences with their humour and (albeit not sexy) loveable characters.

M&M's also sponsored the NASCAR Cup for 32 years. They're also the "Official Chocolate' of the MLB and the NFL. They've collaborated with the likes of Pixar, Starbucks, and Coca-Cola. If they can get in front of an audience, they will.

I still remember their commercials on TV from when I was a kid. They clearly had a lasting impact, as their candies are still one of my favourite guilty pleasure treats as an adult.

M&M's consistent long-term presence, remaining relevant and impactful to such large audiences, is a testament to their ability to innovate and keep up with current times.

The brand was founded in 1941 as a convenient snack for soldiers during WWII. They quickly became popular with the public after the war ended.

And so their legacy began.

M&M's first introduced the Red, Yellow, and Green characters in the 1950s. Their early ads were humour heavy, featuring the M&Ms characters in funny and light-hearted scenarios.

In this era, they established their brand voice, capturing our hearts with the characters' relatable traits and hilarious interactions.

Notable ads from this era:

1998: "Puppets Dollars' - Red and Yellow create a cheap commercial with puppets.

1999: "Green Cat Call' - Green gets catcalled on the street (note how GOOD she looks--RIP).

M&M's Pop Culture era.

The 2010s were all about celeb endorsements and hilarious culture references. Expanding their brand universe, the M&M's characters appeared in movies and video games all over. This reinforced brand recognition and consumer loyalty.

Notable ads from this era:

2012: "Just My Shell' - Mrs. Brown (still sexy) makes a hilarious Mr. President reference and Red gets naked.

2014: "Delivery' - The Russian Mafia kidnaps Yellow.

M&M's Social Commentary Era.

From the 2010s until now, M&M's ads have been using humour to tackle social issues like gender equality and body image. This has sparked controversy and conversation. And this fits well with the brand's value of Togetherness.