Live on Zoom · next session 13 January 2027 - 3pm NZDT
How to win on social media in 2027
2 hours live with Stanley Henry. Everything we are seeing as one of the leading social agencies in the world. How to go viral, how to build a community, and how to grow on every platform in 2027.
How to go viralHow to build communitiesThe rise of long form on InstagramDo followers matter?The social TV show is still kingRepurpose across every platformCarousels are goatedIt's never too late to startAI in social media in 2027How to go viralHow to build communitiesThe rise of long form on InstagramDo followers matter?The social TV show is still kingRepurpose across every platformCarousels are goatedIt's never too late to startAI in social media in 2027
Sound familiar?
You're posting. Nothing is growing.
You show up. You post. You try different formats, different times, different topics. One thing takes off. The rest go nowhere.
So you chase the one that worked. You try to copy it. It does not work again. You are back to zero.
That is not a content problem. That is a system problem. And it is completely fixable.
Long form is rising on Instagram. Carousels are goated. Brand new accounts go viral overnight. And AI now touches every part of how content gets made.
Most people are still running the playbook from a few years ago. We run social for brands every day, on every platform, and we see what is working right now.
The platforms changed. Your system should too.
The fix
One repeatable format
One format
A series people know in one second. Your social TV show.
One changing variable
Each episode changes one thing, so every post feels new and the format stays.
Posted consistently
The platform does not reward creativity. It rewards consistency.
Before and after
From posting and hoping to a system that grows.
Posting and hopingWith a system
Ideas
Posting and hopingWhat do I post today?
Every post starts from a blank page.
With a systemThe format writes the next post.
One series, one changing variable.
Reach
Posting and hopingOne post takes off. The rest die.
And you can't repeat it.
With a systemEvery episode builds on the last.
The format compounds.
Platforms
Posting and hopingOne video, one platform.
Then it's gone.
With a systemOne shoot, every platform.
Cut for each feed, carousels included.
AI
Posting and hopingAI writes generic posts.
They sound like everyone else.
With a systemAI does the admin.
So the humans can do the creating.
What you'll learn
2 hours, inside
Live on Zoom with Stanley Henry. Questions at the end.
01
How to go viral
What actually makes a post take off in 2027, and how to build that into every post, not hope for it once.
02
How to build communities
Views are rented. A community is owned. How to turn people who watch into people who come back, comment and buy.
03
The rise of long form on Instagram
Instagram is not only short clips any more. Where longer video fits, and how to make people stay for it.
04
Do followers matter?
The honest answer, and the numbers we watch instead to know if an account is really growing.
05
Why the social TV show is still king
One repeatable format, one changing variable, posted consistently. Why the series still beats one-off posts.
06
Repurposing across all platforms
Shoot once, post everywhere. How to cut one idea for Instagram, TikTok, YouTube, LinkedIn and Facebook without it feeling copied.
07
Carousels are goated
Why carousels pull so hard right now, and how to build ones people swipe to the end and save.
08
It's never too late to start
New accounts are going viral overnight. How to start one from zero in 2027 and get your first wins fast.
09
What role AI plays in social media in 2027
Where AI helps, where it hurts, and how we use it in the agency without losing the human part people follow.
Everything we are seeing as one of the leading social agencies, in one session.
15K to 110K followers. 50M views in 20 days. One repeatable format. One changing variable.
Fresh Start AdvisoryProperty buyers agent, NZ
15-20M organic views every month. The only region globally where Pizza Hut is growing.
Pizza Hut NZQSR, three years on the system
One of the most-watched telco brands on social in New Zealand. Four years. Consistent format. Compounding results.
One New ZealandTelecommunications
Your host
Who's teaching
Stanley Henry
I'm Stanley Henry, CEO of attn:seeker. My team of 35+ runs this system for brands across New Zealand, Australia, the US and beyond. We've generated 1.2 billion organic views across our own platforms and client accounts. 1.4 million followers. 7 years.
The frameworks I teach are the same ones we run inside the agency every day. My first book, Attention First, comes out with Wiley in February 2027.
Four dates: Wednesday 13 January, 20 January, 27 January and 10 February 2027, at 3pm New Zealand time. Same session each time. The date list above shows each one in your own time.
Which platforms does it cover?
All of them. Instagram, TikTok, YouTube, LinkedIn and Facebook. The system is the same, and we show how to cut one idea for each.
How does the free seat with the book work?
Buy Attention First before 8 January 2027. Upload your receipt on the form, pick your session, and we register you.
Will I get the recording if I can't make it live?
Yes. Every ticket holder gets the full recording after the session.
What platform is the webinar on?
Zoom. Your join link will be in your confirmation email.
Is this relevant if I'm not in New Zealand?
Yes. The system works on any platform, in any market. Attendees join from Australia, the US, the UK, and across Asia.
Do I need existing followers or experience?
No. This works whether you're starting from zero or already posting and stuck. The system is the same either way.
